haku: @author Whysall, P. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Whysall, P. |
| Otsikko: | Ethical relationships in retailing: Some cautionary tales |
| Lehti: | Business Ethics
1998 : APR, VOL. 7:2, p. 103-110 |
| Asiasana: | BUSINESS ETHICS RETAILING COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Horror stories attached to some recent retailing events concerning Hoover, Ratners and others raise questions about a company's ethical concern, whether it is a part of its marketing strategy or 'thrust upon it'. If ethics should have a place in retail strategy, that place is better focused around performance at an operational level rather than at the level of promotion or publicity. The author of the article is Professor of Retailing at Nottingham Business School, Nottingham Trent University, UK. |
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