haku: @author Hansen, T. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Hansen, T. Skytte, H. |
| Otsikko: | Retailer buying behavior: a review |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1998 : JUL, VOL. 8:3, p. 277-301 |
| Asiasana: | RETAILING CONSUMER BEHAVIOUR REVIEW |
| Kieli: | eng |
| Tiivistelmä: | With centralized buying organizations, growth in market coverage and turnover, retailers have become gateways to the consumer markets. Therefore, knowledge about retailers' and trade buyers' buying behaviour has become important to producers. The authors review the literature on retailer buying behaviour and find that research findings appear scattered and unrelated. Most of the previous research has been concerned with generating lists of criteria used by retailers when deciding whether or not to accept a new product. |
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