haku: @author Quinn, B. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Quinn, B. |
| Otsikko: | Towards a framework for the study of franchising as an operating mode for international retail companies |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1998 : OCT, VOL. 8:4, p. 445-468 |
| Asiasana: | RETAILING DISTRIBUTION FRANCHISING |
| Kieli: | eng |
| Tiivistelmä: | In recent years franchising has become a popular operating strategy for companies competing in the global marketplace. In particular, international retailing companies have increasingly been adopting franchising as a market-entry mechanism. While this growth in the popularity of franchising has led to increased research interest in the topic, there has only recently been a recognition of the need to consider franchising within the wider context of retailer internationalization activity. |
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