haku: @author Kelly, J. P. / yhteensä: 6
viite: 1 / 6
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| Tekijä: | Samli, A. C. Kelly, J. P. Hunt, H. K. |
| Otsikko: | Improving the retail performance by contrasting management-and customer-perceived store images: A diagnostic tool for corrective action |
| Lehti: | Journal of Business Research
1998 : SEP, VOL. 43:1, p. 27-38 |
| Asiasana: | Retailing Performance appraisal Shops Consumer behaviour Sales |
| Vapaa asiasana: | Store image |
| Kieli: | eng |
| Tiivistelmä: | The image of retail establishment is its appearance to target markets. There are 63 households and 93 manager ratings compared of a national store on 29 image variables. The study is conducted by contrasting management and customer-perceived store images in an attempt to improve the retail establishment performance. Differences btw. management and customer image components. In the study, there are: identification of congruence image factor combinations, and reference to research conducted by Pierre Martineau on the retail image concept. |
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