haku: @author Thaler, R. H. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Thaler, R. H. |
| Otsikko: | Mental accounting matters |
| Lehti: | Journal of Behavioral Decision Making
1999 : SEP, VOL. 12:3, p. 183-206 |
| Asiasana: | Accounting Budgeting Psychology |
| Kieli: | eng |
| Tiivistelmä: | Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about how people engage in mental accounting activities. |
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