haku: @author Biswas, A. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Biswas, A. |
| Otsikko: | Consumer evaluation of reference price advertisements: effects of other brands' prices and semantic cues |
| Lehti: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 52-56 |
| Asiasana: | PUBLIC POLICY MARKETING PRICES |
| Kieli: | eng |
| Tiivistelmä: | Although consumer behavior and policy researchers have contributed to legislation and legal decisions for reference price advertising, there is hardly any research on how "other" external price information may influence the effects of reference prices and associated semantic cues. The authors study these issues with tow 3 x 2 x 2 experiments. Results of the first study indicate that consumer evaluations are influenced by other external price information within a plausible reference price range. |
SCIMA