haku: @author Oppewal, H. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Koelemeijer, K. Oppewal, H. |
| Otsikko: | Assessing the effects of assortment and ambience: A choice experimental approach |
| Lehti: | Journal of Retailing
1999 : FALL, VOL. 75:3, p. 319-345 |
| Asiasana: | RETAILING PRODUCT VARIETY ALLOCATION CONSUMER CHOICE PSYCHOLOGY SHOPS DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: | Assortment composition is a key issue for category and retail store managers. The paper formulates and tests effects of consumption goal, retail assortment composition, and other distribution services on in-store purchase decisions. By using a logit model the paper explains the utility of an item as a function of assortment characteristics which allows capturing substitution, complementarity and asymetric dominance effects. |
SCIMA