haku: @author Bass, F. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Krishnan, T. Bass, F. Jain, D. |
| Otsikko: | Optimal pricing strategy for new products |
| Lehti: | Management Science
1999 : DEC, VOL. 45:12, p. 1650-1663 |
| Asiasana: | PRICING STRATEGY NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass model (1969) to develop optimal pricing path for a new product. A careful analysis of the extant literature reveals that the research predominantly suggests that the optimal price path should be largely based on the sales growth pattern. However, in the real world we rarely find new products that have such pricing pattern. |
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