haku: @author Lutz, R. J. / yhteensä: 6
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| Tekijä: | Moore, E, S. Lutz, R. J. |
| Otsikko: | Children, advertising, and product experiences: a multimethod inquiry |
| Lehti: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48 |
| Asiasana: | Consumer research Consumer behaviour Product image Brand choice Children Young people |
| Kieli: | eng |
| Tiivistelmä: | This article reports the results of two studies, representing a combination of positivist and interpretovist research methods, to examine children's responses to advertising and product usage. |
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