haku: @freeterm Cause-related marketing / yhteensä: 6
viite: 5 / 6
Tekijä: | Bronn, P.S. Vrioni, A.B. |
Otsikko: | Corporate social responsibility and cause-related marketing: an overview |
Lehti: | International Journal of Advertising
2001 : VOL. 20:2, p. 207-222 |
Asiasana: | CONSUMER BEHAVIOUR CORPORATE RESPONSIBILITY |
Vapaa asiasana: | CAUSE-RELATED MARKETING |
Kieli: | eng |
Tiivistelmä: | This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practise known as cause-related marketing. |
SCIMA