haku: @author Gemünden, H.G. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Walter, A. Ritter, T. Gemünden, H.G. |
| Otsikko: | Value creation in buyer-seller relationships: theoretical considerations and empirical results from a supplier's perspectives |
| Lehti: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 365-377 |
| Asiasana: | BUYING SELLING SUPPLIERS |
| Vapaa asiasana: | VALUE CREATION |
| Kieli: | eng |
| Tiivistelmä: | In this study, the authors take the supplier's perspective and conceptualize value creation as a set of direct and indirect functions of customer relationships. The functions are characterized with respect to performed activities and employed resources of a customer firm. |
SCIMA