haku: @author Lenartowicz, T. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Lenartowicz, T. Roth, K. |
| Otsikko: | Does subculture within a country matter? A cross-cultural study of motivational domains and business performance in Brazil |
| Lehti: | Journal of International Business Studies
2001 : VOL. 32:2, p. 305-325 |
| Asiasana: | CROSS-CULTURAL STUDIES INTERNATIONALIZATION CULTURE COMPANY PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | The effects of within-country subcultures on business outcomes are examined. A subculture effect was found for both motivational domains and business performance. It is important to consider the cultural variation within a country when examining business outcomes. |
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