haku: @author Stewart, D.W. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Stewart, D.W. Furse, D.H. |
| Otsikko: | Analysis of the impact of executional factors on advertising performance |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 85-87 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to answer the question: "What advertising executional devices influence the effectiveness of a television commercial?" |
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