haku: @author Sherman, E. / yhteensä: 6
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| Tekijä: | Sherman, E. Schiffman, L. G. Mathur, A. |
| Otsikko: | The influence of gender on the new-age elderly's consumption orientation |
| Lehti: | Psychology & Marketing
2001 : OCT, VOL. 18:10, p. 1073-1089 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMPTION PSYCHOLOGY GENDER |
| Kieli: | eng |
| Tiivistelmä: | Some fresh insights on the richness of cognitive age, as it is implicitly embodied as part of the conceptual and operational definition of the New-Age Elderly, are offered. The influence of gender on older consumers' consumption orientations is explored. |
SCIMA