haku: @author Dierkes, S. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Kloock, J. Dierkes, S. |
| Otsikko: | Neuere Entwicklungen im Marketing-Controlling |
| Lehti: | Zeitschrift für Betriebswirtschaft
2002 : VOL. 72, Ergänzungsheft 1, p. 169-190 |
| Asiasana: | Marketing Control |
| Kieli: | ger |
| Tiivistelmä: | In his latest publications Hermann Sabel has, among other aspects, traced out the fundamental structures, concepts, and milestones of recent developments in marketing-controlling. In these publications Hermann Sabel describes a fourfold change of paradigms in the development of enterprise behaviour. This change leads to specific, new problems in marketing-controlling, which are the coordination of interior and exterior view as well as the connection of instruments and processes, of strategies and optimizations, and of reality and virtuality. |
SCIMA