haku: @author Soutar, G.N. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Huang, X. Soutar, G.N. Brown, A. |
| Otsikko: | New product development processes in small and medium-sized enterprises: some Australian evidence |
| Lehti: | Journal of Small Business Management
2002 : JAN, VOL. 40:1, p. 27-42 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) AUSTRALIA |
| Kieli: | eng |
| Tiivistelmä: | This article examines the new product development process (NPDP) in Australian small and medium-sized enterprises (SMEs). Findings from a sample of 276 innovative Australian SMEs suggest that marketing-related activities were undertaken less frequently and were less well executed than technical activities in developing new products. |
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