haku: @author Leonidou, L.C. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Leonidou, L.C. Katsikeas, C.S. Samiee, S. |
| Otsikko: | Marketing strategy determinants of export performance: A meta-analysis |
| Lehti: | Journal of Business Research
2002 : JAN, VOL. 55:1, p. 51-67 |
| Asiasana: | Marketing Strategy Exports Performance appraisal Competition |
| Kieli: | eng |
| Tiivistelmä: | Identifying the marketing strategy elements that influence export performance has been the subject of sizable empirical research. However, the findings reported in the literature are characterized by fragmentation and diversity, limiting theory development and improvement of management practice in the field. This article synthesizes extant knowledge on the subject based on a meta-analysis of empirical studies on the export marketing strategy-performance relationship. |
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