haku: @author Kohli, C. / yhteensä: 6
viite: 1 / 6
« edellinen | seuraava »
Tekijä: | Kohli, C. Suri, R. Thakor, M. |
Otsikko: | Creating effective logos: insights from theory and practice |
Lehti: | Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 58-64 |
Asiasana: | BRAND LOYALTY BRANDS |
Vapaa asiasana: | LOGOS |
Kieli: | eng |
Tiivistelmä: | In an increasingly saturated marketplace, brands help create preference for a product. And as a key component of brand identity, a logo provides instant recognition for the brand and the product. With supporting evidence from a review of the academic literature, the findings and recommendations presented here should help in making logo designs stronger and more objective. |
« edellinen | seuraava »
SCIMA