haku: @author Khalifa, M. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Khalifa, M. Limayem, M. Liu, V. |
| Otsikko: | Online Consumer Stickiness: A Longitudinal Study |
| Lehti: | Journal of Global Information Management
2002 : JUL-SEP, VOL. 10:3, p. 1-14 |
| Asiasana: | CONSUMERS ELECTRONIC COMMERCE ELECTRONIC SHOPPING INTERNET |
| Kieli: | eng |
| Tiivistelmä: | The growth of e-commerce has been mainly in B2B, while B2C is still facing major hurdles associated with consumer acquisition and retention. In the evaluation of B2C businesses, the focus is shifting from measures of visitor attraction such aspageviews and click-through ratios to measures of consumer retention such as stickiness. Most prior research focused on explaining/predicting the intention to adopt and the usage of online shopping rather than repeated behavior such as repurchase. In this study, the authors develop and empirically validate a model explaining online consumer stickiness as measured by repurchase. |
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