haku: @author Verma, R. / yhteensä: 6
viite: 4 / 6
Tekijä: | Verma, R. Plaschka, G. Louviere, J. J. |
Otsikko: | Understanding customer choices: a key to successful management of hospitality services |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 15-24 |
Asiasana: | Hotel and catering industry Hotel management Consumer choice |
Kieli: | eng |
Tiivistelmä: | Discrete-choice analysis gives managers an effective way to determine which product and service attributes have the greatest effect on consumers' purchase decisions. |
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