haku: @author Shugan, S.M. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Shugan, S.M. |
| Otsikko: | Editorial: defining interesting research problems |
| Lehti: | Marketing Science
2003 : WINTER, VOL. 22:1, p. 1-15 |
| Asiasana: | Academic research Marketing research |
| Vapaa asiasana: | External audiences for research |
| Kieli: | eng |
| Tiivistelmä: | The authors of this article argue that research problems are relative to some external audience. Interesting academic research should impact, at least, that external audience. Hence, the research should be targeted toward specific external audicences. Several foreboding trends that exacerbate the urgency of this targeting are discussed. |
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