haku: @author Shugan, S.M. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Shugan, S.M. |
| Otsikko: | Marketing perspectives on federal communications commission policies |
| Lehti: | Journal of Public Policy and Marketing
2003 : SPRING, VOL. 22:, p. 35-40 |
| Asiasana: | MARKETING MARKETING RESEARCH CUSTOMERS COMPETITION MARKET CONDITIONS |
| Kieli: | eng |
| Tiivistelmä: | In this article Steven M. Shugan disparages the policies of Federal Communication Commission and estimates it from the perspective of a marketing science. Shugan asks is the created competition same as natural competition and argues about customer satisfaction measures and the measures in the markets. Shugan includes to this article also many topics for further research in the area of marketing. |
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