haku: @author Green, A. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Green, A. |
| Otsikko: | Connecting print audience research to business results |
| Lehti: | Admap
2004 : APR, VOL. 39:4, (449) p. 42-43 |
| Asiasana: | Advertising Readership surveys Research |
| Vapaa asiasana: | Media |
| Kieli: | eng |
| Tiivistelmä: | The article author examines how readership research could be linked to advertising effects, and how this could resolve an age-old debate. |
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