haku: @author Palihawadana, D. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Reast, J. D. Palihawadana, D. Spickett-Jones, G. |
| Otsikko: | UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review |
| Lehti: | International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251 |
| Asiasana: | ADVERTISING UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | This article examines the advertising of prescription drugs direct to consumers. Main focus is on the attitude of UK hospital doctors and general practitioners towards direct-to-consumer advertising of prescription drugs. This study is an extension of research by Reast and Carson (2000) and a part replication of USA research by Pethronius et al. (1995). |
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