haku: @author Lenartowicz, T. / yhteensä: 6
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| Tekijä: | Lenartowicz, T. Roth, K. |
| Otsikko: | The selection of key informants in IB cross-cultural studies |
| Lehti: | Management International Review
2004 : VOL. 44:1, p. 23-51 |
| Asiasana: | Information International business Cross-cultural studies |
| Kieli: | eng |
| Tiivistelmä: | To enhance culture assessment methods emphasized in international business research, the paper proposes a new methodology for assessing cultural values at country level. Using cultural consensus theory, and the literature on key informants and profile similarity, the paper develops a procedure to identify cultural experts. |
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