haku: @freeterm Channel relationships / yhteensä: 6
viite: 5 / 6
Tekijä: | Houghton, K.A. Winklhofer, H. |
Otsikko: | The effect of website and e-commerce adoption on the relationship between SMEs and their export intermediaries |
Lehti: | International Small Business Journal
2004 : AUG, VOL. 22:4, p. 369-388 |
Asiasana: | Commitment Exporting Internet International marketing Trust Small and medium-sized enterprises (SMES) |
Vapaa asiasana: | Channel relationships Manifest conflict |
Kieli: | eng |
Tiivistelmä: | Even though website adoption within SMEs in the United Kingdom in widespread, the e-commerce adoption seems to be declining or static. In this article the factors causing conflicts btw. exporting SMEs and their intermediaries and the impact of website and e-commerce adoption on channel relationships are discussed. In understanding channel relationship scenarios a combination of authoritative control and manifest conflict, trust and commitment is useful. It is concluded that Internet can have both constructive and destructive affects on channel relationships. |
SCIMA