haku: @author Green, A. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Green, A. |
| Otsikko: | Connecting tv audience research to business results |
| Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 14-16 |
| Asiasana: | measurement television advertising |
| Vapaa asiasana: | television audience |
| Kieli: | eng |
| Tiivistelmä: | This paper presents four ways to make television audience research more relevant to advertisers' business concerns. |
SCIMA