haku: @author Reynolds, N. / yhteensä: 6
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| Tekijä: | Sicilia, M. Ruiz, S. Reynolds, N. |
| Otsikko: | Attitude formation online: how the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand |
| Lehti: | International Journal of Market Research
2006 : VOL. 48:2, p.139-154 |
| Asiasana: | attitudes internet models cognition |
| Kieli: | eng |
| Tiivistelmä: | Based on the elaboration likehood model, this paper applies traditional models of attitude formation to the internet. In specific, the dual meditation hypothesis and the affect transfer hypothesis are tested on interactive website. The paper also examines whether consumer's inherent need for recognition has an effect on model applied. The findings imply that the traditional model dominant offline (dual meditation hypothesis) is not dominant online, unless the consumer has an itrinsic tendency to think. Finally, implications of the findings are discussed. |
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