haku: @author Schwaiger, M. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Eberl, M. Schwaiger, M. |
| Otsikko: | Corporate reputation: disentangling the effects on financial performance |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 838-854 |
| Asiasana: | corporate image stock markets Germany |
| Kieli: | eng |
| Tiivistelmä: | The objective of this article is to examine the impact of corporate reputation on firm's future financial performance. Findings show that two reputational dimensions (cognitive and affective) affect significantly future financial performance after controlling for past performance. |
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