haku: @author Dolnicar, S. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Dolnicar, S. Leisch, F. |
| Otsikko: | Selective marketing for environmentally sustainable tourism |
| Lehti: | Tourism Management
2008 : AUG, VOL. 29:4, p. 672-680 |
| Asiasana: | tourism environment |
| Kieli: | eng |
| Tiivistelmä: | Tourists are increasingly interested in spending their vacation in unspoilt natural areas and destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management. However the feasibility of this approach remains untested. The data consist of 1000 Australians and the results from the survey indicate that market segments based on past environmentally friendly behaviour at the destination represent distinct groups with respect to psychographic, behavioural and socio-demographic personal characteristics. These variables explain pro-environmental behaviour. Selective target marketing represents a feasible complement to current sustainable tourism management techniques which focus on tourists at the destination and not so much on protecting the local environment. |
SCIMA