haku: @author Stremersch, S. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Stremersch, S. Lehmann, D. R. Dekimpe, M. G. |
| Otsikko: | Editorial: Preface to "The chilling effects of network externalities" |
| Lehti: | International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 1-3 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | The editorial introduces the article by Goldenberger, Libai and Muller "The chilling effects of network externalities" and the commentaries on it by Gatignon (2009), Tellis (2009) and Rust (2009), followed by a rejoinder of Goldenberg, Libai and Muller. |
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