haku: @author Zabkar, V. / yhteensä: 6
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| Tekijä: | Kolar, T. Zabkar, V. |
| Otsikko: | A consumer-based model of authenticity: an oxymoron or the foundation of cultural heritage marketing? |
| Lehti: | Tourism Management
2010 : OCT, VOL. 31:5, p. 652-664 |
| Asiasana: | tourism authenticity culture |
| Kieli: | eng |
| Tiivistelmä: | This article examines the relevance and conceptualizations of authenticity in cultural tourism from the viewpoint of a manager. A consumer-based model is presented, and it's empirically analyzed with the aid of a survey conducted on 25 Romanesque heritage sites in four European countries. The results show that cultural motivation is an important antecedent of both object-based and existential authenticity. Managerial, theoretical and marketing implications of authenticity are offered. |
SCIMA