haku: @author Kelly, J. P. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Hise, R. T. Kelly, J. P. |
| Otsikko: | Product management on trial: its advantages and disadvantages... and what can be done to improve it. |
| Lehti: | Journal of Marketing
1978 : 4 OCT VOL.42 p.28-33 |
| Asiasana: | BRANDS PRODUCT DEVELOPMENT PRODUCT LIABILITY |
| Kieli: | eng |
| Tiivistelmä: |
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