haku: @author Wilkie, W. L. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Wilkie, W. L. McNeill, D. L. Mazis, M. B. |
| Otsikko: | Marketing's "scarlet letter" : the theory and practice of corrective advertising. |
| Lehti: | Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER INFORMATION CONSUMER EXPECTATIONS ADVERTISING EFFECTIVENESS SALES PROMOTION |
| Kieli: | eng |
| Tiivistelmä: |
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