haku: @author Diffenbach, J. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Diffenbach, J. Higgins, R. B. |
| Otsikko: | Strategic credibility can make a difference. |
| Lehti: | Business Horizons
1987 : MAY-JUN, VOL. 30:3, p. 13-18 |
| Asiasana: | CREDIT MANAGEMENT STRATEGIC MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Strategic credibility refers to how others view a company's strategy and strategic planning capability. Not to confuse image with strategic capability is brought to managements`s notice. The new focus of advertisements in communicating the corporate strategy, its long-term direction, and its objectives is emphasized. The critical role of strategic credibility in cases of start-up, cyclical slumps, turnaround and diversification is discussed. Its enhancement is considered in terms of communication, education and performance. Finally, mention is made of the strategic credibility of chief executive officers. |
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