haku: @author Saelens, F. H. / yhteensä: 6
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| Tekijä: | Burton, F. N. Saelens, F. H. |
| Otsikko: | Japanese strategies for serving overseas markets : the case for electronics. |
| Lehti: | Management International Review
1987 : VOL. 27:4, p. 13-18 |
| Asiasana: | INTERNATIONAL MARKETING STRATEGY ELECTRONICS INDUSTRY JAPAN |
| Kieli: | eng |
| Tiivistelmä: | Japanese foreign direct investment in electronics did not happen across the entire spectrum of the industry, but mainly in those products where cost reduction by technical means seemed no longer feasible or effective. Technologically mature, low value-added products were transferred to cheap-labour locations, particularly Asian newly industrializing countries, others were retained at home. A second force to induce investment abroad was the imposition of import barriers on Japanese consumer electronics. Such investment was an important factor in the geographical diversification of overseas production. |
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