haku: @author Pechtl, H. / yhteensä: 6
viite: 6 / 6
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| Tekijä: | Schmalen, H. Pechtl, H. |
| Otsikko: | Erweiterungen des dichotomen Adoptionsbegriffes in der Diffusionsforschung (Widening the dichotomous notion of adoption in research of diffusion) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1989 : VOL. 35:1, p. 92-120 |
| Asiasana: | TECHNOLOGY TRANSFER SOFTWARE FEDERAL REPUBLIC OF GERMANY |
| Kieli: | ger |
| Tiivistelmä: | The research of technology diffusion uses a dichotomous variable for adoption which is crude. The article argues with the example of PC installations in FRG crafts where one has to differentiate between first installation and follow-up installations, the different uses to which the computer is put and the degree to which the computer has permeated the area in question. Actual data of a 3.000 strong sample of firms is presented. |
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