haku: @author Pare, T. P. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Pare, T. P. |
| Otsikko: | Banks discover the consumer |
| Lehti: | Fortune
1990 : FEB 12, VOL. 121:4, p. 48-51 |
| Asiasana: | BANKS BANK MARKETING USA |
| Kieli: | eng |
| Tiivistelmä: | Review of how US banks are competing by providing customer services and marketing. Basic consumer-banking products. Bank loan business. Profit from credit cards. Banks' earnings. Savings & loans failure. Use of customer information in marketing campaigns. The bundled account and benefits. New design of banks. Quality service for customers. Customer-friendly automation. Bank data processing. Bank of America's ACE system. Security Pacific's non-stop customer information/service computer system. Graphs outline bank account features and fees, and growth rate of domestic bank loans. |
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