haku: @author Mueller, R. / yhteensä: 6
viite: 6 / 6
« edellinen | seuraava »
| Tekijä: | Mueller, R. |
| Otsikko: | Geschichte Beleg Nr. 61:"Neues Handbuch der Reklame" aus dem Jahre 1929 |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.503 |
| Asiasana: | ADVERTISING |
| Kieli: | ger |
| Tiivistelmä: | The "Neues Handbuch der Reklame" was published in 1929, when a world congress on advertisement was held in Berlin. 17 experts contributed. The author reviews the book in detail. It contains chapters on advertisement planning, market analysis, market research, on several ways of advertising. |
« edellinen | seuraava »
SCIMA