haku: @author Mueller, R. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Mueller, R. |
| Otsikko: | Was Sie ueber "Normen" in der EG nach dem 1. Januar 1993 wissen sollten? Drei unterschiedliche Situationen - welche gilt fuer Ihre Produkt? |
| Lehti: | Marketing Journal
1990 : AUG/SEP, VOL. 23:4, p.350-354 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The realization of the common European market is a long process in the course of which nothing will stay as it is now. Planning must be made for two different phases: the period of the change and the time after it. The author discusses the question if there will be a chaos of norms or not. |
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