haku: @author Varadarajan, P.R. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Conant, J.S. Mokwa, M.P. Varadarajan, P.R. |
| Otsikko: | Strategic types, distinctive marketing c competencies and organizational performance: ce: a multi measures-based study. |
| Lehti: | Strategic Management Journal
1990 : SEP, VOL. 11:5, p. 365-384 |
| Asiasana: | STRATEGIC MANAGEMENT MARKETING MANAGEMENT ORGANIZATIONAL PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA