haku: @author Worthy, F.S. / yhteensä: 6
viite: 3 / 6
Tekijä: | Worthy, F.S. |
Otsikko: | A new mass market emerges. |
Lehti: | Fortune
1990 : AUTUMN, VOL. 122:8, p. 31,34,36,38 |
Asiasana: | MARKETING INTERNATIONAL MARKETING SALES ASIA |
Kieli: | eng |
Tiivistelmä: | Review of retailing and groups of consumers. Western interest in Asia. Growing affluence. Population. Cities. Families. Females. Consumer markets. Expansion of grey market. Working women and supermarkets. Advertising. Tomorrow's consumer. |
SCIMA