haku: @author Caminiti, S. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Caminiti, S. |
| Otsikko: | What the scanner knows about you |
| Lehti: | Fortune
1990 : DEC. 3, VOL. 122:14, p. 51-52 |
| Asiasana: | CONSUMER INFORMATION RETAILING TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Assessment of the role of market research and scanner technology to find out US consumer preferences and tastes. Use and interpretation of national scanner data. Product promotions. Consumer likes and dislikes. Test marketing. A household panel with a barcoded identification card fed into check-out system technology to test new products. Use of panels to determine household patterns in the US. Use of inhome scanner to monitor purchases. Consumer trends. |
SCIMA