haku: @author Hartwick, J. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Goldberg, M.E. Hartwick, J. |
| Otsikko: | The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 172-179 |
| Asiasana: | ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
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