haku: @author Matejka, K. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Matejka, K. |
| Otsikko: | Unpublished? Perish the thought |
| Lehti: | Management Decision
1990 : VOL. 28:6, p. 9-11 |
| Asiasana: | PUBLISHING INDUSTRY MANAGERS MANAGEMENT LITERATURE PERIODICALS |
| Kieli: | eng |
| Tiivistelmä: | Some ideas are expounded about how to get published in management or marketing publications. First, almost anyone with ideas can get published. Second, only a few people have all the necessary skills (creative ideas, writing skills, organizational capabilities, packaging prowess and artful matching of product and markets) to publish alone on a regular basis. A list of trite phrases, rationalisations and weak excuses are prime examples of how most people prevent themselves from getting into print. Three distinct phases to publishing in business journals are identified. A number of practical recommendations are offered. |
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