haku: @author Collins, B. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Collins, B. Payne, A. |
| Otsikko: | Internal marketing: a new perspective for HRM |
| Lehti: | European Management Journal
1991 : SEP., VOL. 9:3, p. 26l-270 |
| Asiasana: | HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT ORGANIZATIONAL EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: | Analysis of higher skills need by human resource managers (HRM) in internal marketing. Challenges. 3 client groups of HRM function. 3 key elements. Marketing function and activities. HR department mission. Market segmentation. Marketing mix. Five Figures illustrate the study. |
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