haku: @author Shugan, S.M. / yhteensä: 6
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| Tekijä: | Anderson, E.W. Shugan, S.M. |
| Otsikko: | Repositioning for changing preferences: the case of beef versus poultry |
| Lehti: | Journal of Consumer Research
1991 : VOL. 18:2, p.219-233 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMER CHOICE |
| Kieli: | eng |
| Tiivistelmä: | The paper tries to explain the success of a low-share product (poultry) over a high-share product (beef). Rejecting the traditional explanation (consumers have paid more attention to health than before), they argue that poultry is more convenient than beef. Consumption data including those of USDA are used. |
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