haku: @author Ratchford, B.T. / yhteensä: 6
viite: 6 / 6
« edellinen | seuraava »
| Tekijä: | Srinivasan, N. Ratchford, B.T. |
| Otsikko: | An empirical test of a model of external search for automobiles |
| Lehti: | Journal of Consumer Research
1991 : VOL. 18:2, p.233-242 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMER CHOICE |
| Kieli: | eng |
| Tiivistelmä: | The authors develop an econometric model of the determinants of external search for automobiles, and test it on recent survey data. Considering the effects of perceived risks and benefits on and the role of information in search, they provide new insights into the determinants of search behavior for cars and other consumer durables. |
« edellinen | seuraava »
SCIMA