haku: @indexterm corporate philanthropy / yhteensä: 60
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| Tekijä: | Harvey, D. O'Hagan, J. |
| Otsikko: | Why do companies sponsor events? Some evidence and a proposed classification |
| Lehti: | Journal of Cultural Economics
2000 : AUG, VOL. 24:3, p. 205-224 |
| Asiasana: | Arts Corporate philanthropy Sponsorship |
| Kieli: | eng |
| Tiivistelmä: | Corporate philanthropy towards the arts is of long standing in the USA. There is no such tradition in Europe, but corporate sponsorship of the arts has been in place since the 1960s. This study discusses the differences and similarities between these two forms of business support to the arts and then concentrate primarily on corporate sponsorship. The motivations for companies to sponsor arts events are examined in the context both of the literature relating to the motivations for corporate philanthropy and corporate promotional/marketing expenditure. |
SCIMA