haku: @indexterm SEQUENTIAL ANALYSIS / yhteensä: 60
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| Tekijä: | Tyagi, R. |
| Otsikko: | Sequential product positioning under different costs |
| Lehti: | Management Science
2000 : JUL, VOL. 46:7, p. 928-940 |
| Asiasana: | POSITIONING SEQUENTIAL ANALYSIS GAME THEORY |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the product positioning decisions of firms that enter a market sequentially and that have potentially different cost structures. It shows that if the first mover knows the second mover to have a lower production cost, it positions away from the most attractive location in the market; further, the larger the second- mover's cost advantage, the farther away the first mover positions from the most attractive location. |
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